The Role of Aesthetics in Web Design

  title={The Role of Aesthetics in Web Design},
  author={Lisbeth Thorlacius},
  journal={Nordicom Review},
  pages={63 - 76}
Abstract Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. At the same time we live in a period where visual symbols play an increasingly important role in our daily lives. The aim of this article is to present and discuss the four main areas in which aesthetics play an important role in the design of successful Web sites: aesthetics play an important role in supporting the content and… 
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