The Role of Aesthetics in Web Design

  title={The Role of Aesthetics in Web Design},
  author={L. Thorlacius},
  journal={Nordicom Review},
  pages={63 - 76}
  • L. Thorlacius
  • Published 2007
  • Sociology
  • Nordicom Review
  • Abstract Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. At the same time we live in a period where visual symbols play an increasingly important role in our daily lives. The aim of this article is to present and discuss the four main areas in which aesthetics play an important role in the design of successful Web sites: aesthetics play an important role in supporting the content and… CONTINUE READING
    45 Citations

    Figures from this paper.

    Web Pages Aesthetic Evaluation Using Low-Level Visual Features
    • 6
    Aesthetic design of e-commerce web pages - Webpage Complexity, Order and preference
    • 57
    Quantifying Aesthetic Parameters of Web Applications
    The effect of aesthetics on web credibility
    • 40
    • PDF
    The effect of aesthetics on web credibility
    • 16
    • PDF
    Modeling and Evaluating User Interface Aesthetics Employing ISO 25010 Quality Standard
    • 4


    A model of visual, aesthetic communication focusing on web sites
    • 27
    The grammar of visual design
    • 115
    • PDF
    Designing web usability
    • 1,608
    Usability engineering
    • J. Nielsen
    • Computer Science
    • The Computer Science and Engineering Handbook
    • 1997
    • 11,131
    • PDF
    Reading Images: The Grammar of Visual Design
    • 5,718
    • PDF
    Web Navigation: Designing the User Experience
    • 215
    Art And Visual Perception
    • 1,079
    • PDF
    Lyotard, Jean-François
    • 559
    2002)Fresh Styles for Web Designers. Indianapolis: New Riders
    • 2002