The Rhetorical Psychology of Trumpism: Threat, Absolutism, and the Absolutist Threat

  title={The Rhetorical Psychology of Trumpism: Threat, Absolutism, and the Absolutist Threat},
  author={Morgan Marietta and Tyler Farley and Tyler Cote and P. Murphy},
  journal={The Forum},
  pages={313 - 332}
Abstract Conventional wisdom suggests that Donald Trump’s rhetoric – aggressive, insulting, often offensive – would be counterproductive to electoral success. We argue that Trump’s surprising victories in both the primary and general campaigns were partly due to the positive effects of his appeals grounded in the intersection of threat and absolutism. The content of Trump’s rhetoric focused on threats to personal safety (terrorism), personal status (economic decline), and group status… Expand

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