The Rhetoric of Reach: Preparing Students for Technical Communication in the Age of Social Media

  title={The Rhetoric of Reach: Preparing Students for Technical Communication in the Age of Social Media},
  author={Elise Verzosa Hurley and Amy C. Kimme Hea},
  journal={Technical Communication Quarterly},
  pages={55 - 68}
The authors argue that technical communication instructors are in a particularly apt position to teach social media as key to students’ lives as technical communicators and future professionals. Drawing on the concepts of reach and crowd sourcing as heuristics to rearticulate dominant cultural narratives of social media as deleterious to students’ careers, the authors offer a case study of an introductory professional and technical communication pedagogy that helped to disrupt uncritical… 
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  • Daneshwar Sharma
  • Education, Business
    Business and Professional Communication Quarterly
  • 2022
Using social media communication (SMC) for personal and professional use represents two different skill sets. Though students often use SMC on a personal basis for fun and connecting with friends,