The Rhetoric of Oliver Williamson's Transaction Cost Economics

@article{Pessali2006TheRO,
  title={The Rhetoric of Oliver Williamson's Transaction Cost Economics},
  author={H. Pessali},
  journal={New Institutional Economics},
  year={2006}
}
  • H. Pessali
  • Published 2006
  • Economics
  • New Institutional Economics
  • Bounded rationality, opportunism, the primacy of markets and the action of economizing are building blocks of Oliver Williamson's Transaction Cost Economics (TCE). As in all intellectual exchanges, Williamson has used a range of argumentative devices to set up and negotiate his basic notions and assumptions with economists. Rhetorical analysis is applied here to study his argumentation in a certain institutional context within economics. Negotiations with the mainstream, with the competence… CONTINUE READING
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