The Research on Game Model of Business Incubation Network Trust Problems under Electronic Commerce

Abstract

Firstly, this paper studies the credit mechanism of business incubation network under E-commerce, on the basis of credit mechanism. We put the method of building incubated enterprises virtual communities and customers virtual communities to increase the B to C e-commerce trust within the business incubation network. Then, on the basis of game theory analysis the trigger policy of incubated enterprises' dishonesty on the incubation network virtual communities, designing stimulating mechanism and restraint mechanism to ensure enterprise sincere sale on the incubation network virtual communities.

DOI: 10.1109/WKDD.2008.17

Cite this paper

@article{Heqiang2008TheRO, title={The Research on Game Model of Business Incubation Network Trust Problems under Electronic Commerce}, author={Teng Heqiang and Zhang Daohong and Jiang Renguo}, journal={First International Workshop on Knowledge Discovery and Data Mining (WKDD 2008)}, year={2008}, pages={426-429} }