The Relative Effectiveness of Inoculation, Bolstering, and Combined Approaches in Crisis Communication

@article{Wan2004TheRE,
  title={The Relative Effectiveness of Inoculation, Bolstering, and Combined Approaches in Crisis Communication},
  author={H. Wan and Michael Pfau},
  journal={Journal of Public Relations Research},
  year={2004},
  volume={16},
  pages={301 - 328}
}
The purpose of this study was to determine whether inoculation, a strategy designed to reinforce the public's original (positive) attitudes toward an organization, thereby protecting existing attitudes against change, may provide an alternative proactive strategy in crisis situations. Analysis of data from college students in Taiwan ( n = 367) revealed that both supportive and inoculation approaches induced resistance to erosion of public attitudes stemming from a crisis. The results, thus… Expand
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