The Relationship between Preference and Information Types: An Approach to a Preference Model in Intuitive Decision-Making

Abstract

The aim of this research was to explore that information types make a difference in decision-making. In this experiment, two types of stimuli were used as information types: (1) car front photographs as Uninominal information stimuli (2) Car front & side pair photographs as Binominal information stimuli. Twenty university students participated in the… (More)

8 Figures and Tables

Cite this paper

@article{Kim2011TheRB, title={The Relationship between Preference and Information Types: An Approach to a Preference Model in Intuitive Decision-Making}, author={Sukyoung Kim and Youngil Cho and Kazuhisa Niki and Toshimasa Yamanaka}, journal={2011 International Conference on Biometrics and Kansei Engineering}, year={2011}, pages={23-26} }