The Relationship between Culture and E-business Acceptance in Arab Countries

  title={The Relationship between Culture and E-business Acceptance in Arab Countries},
  author={S. Khushman and Alison Todman and Suleman Amin},
  journal={2009 Second International Conference on Developments in eSystems Engineering},
Theoretically, e-customers gain more benefit than traditional customers as they can access products and services 24-hours a day from anywhere in the world. However, practically, e-business has not been accepted in spite of its availability and the increased number of internet users in developing countries such as in the Middle East. National cultures combined with other factors affect user acceptance and usage of e-commerce websites. However, few studies consider these factors. This has created… CONTINUE READING

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