The Relationship Between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign

  title={The Relationship Between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign},
  author={Vinu Ilakkuvan and Monique Mitchell Turner and Jennifer Cantrell and Elizabeth C Hair and Donna M Vallone},
  journal={Family \& Community Health},
Turner's Anger Activism Model (AAM) contends anger and efficacy interact in a unique way to determine message responses to campaign materials. This study tested the AAM using responses to 2 truth antismoking advertisements collected in August-October 2014 via an online, cross-sectional survey of 15- to 21-year-olds. Those aware of each of the truth advertisements (n = 319 for each) were organized into 4 anger/efficacy groups. Analysis of variance and regressions were conducted to understand… 

Meta-Analysis of Anger and Persuasion: An Empirical Integration of Four Models

Despite the increasing use of anger in persuasive messaging, such as political ads and health campaigns, very little is known about when and how anger affects persuasion. Building on theoretical

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Although no main effects were observed for activism intentions, mediation analyses indicated indirect effects of the anger and efficacy appeals on intentions by way of evoked anger and perceived efficacy, respectively.

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A new approach to audience segmentation for vaccination messaging: applying the anger activism model

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A survey conducted over South Korean adults (N=513) reveals that emotions, specifically anger, contribute to the broader spread of misinformation on COVID-19 by leading angry individuals to consider

Targeted truth: An experiment testing the efficacy of counterindustry tobacco advertisements targeted to Black individuals and sexual and gender minority individuals.

Counterindustry ads evoked anger toward the industry regardless of ingroup status, which in turn was positively associated with anti-industry outcomes, and results suggest little benefit to developing targeted counterindustry tobacco campaigns for specific groups are suggested.

Motivating Smoking Cessation Text Messages: Perspectives from Pregnant Smokers

Pregnant smokers appear to equally promote gain and loss frames, but may prefer messages that include components of fear and guilt related to the impact of smoking on their baby.

#GunViolence on Instagram and Twitter: Examining Social Media Advocacy in the Wake of the Parkland School Shooting

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Mediational Effects on Motivation to Quit Smoking After Exposure to a Cigarette Pictorial Warning Label Among Young Adults.

Findings demonstrate factors contributing to change in motivation to quit smoking among young adult smokers after pictorial warning label exposure.



Self-efficacy mechanism in human agency.

This article addresses the centrality of the self-efficacy mechanism in human agency. Self-per- cepts of efficacy influence thought patterns, actions, and emotional arousal. In causal tests the

The role and impact of affect in the process of resistance to persuasion

This investigation dealt with the role and impact of affect in the process of resistance. A total of 597 participants took part in the study in 4 phases spanning 6 weeks. Initial results indicated

THE DANCE OF ANGER A Woman's Guide to Changing the Patterns of Intimate Relationships

"Anger is a signal and one worth listening to," writes Dr. Harriet Lerner, in her renowned classic that has transformed the lives of millions of readers.While anger deserves our attention and

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The effects of happy and sad moods on systematic processing are examined in the present study. Research has indicated that positive mood leads to less systematic processing, and negative mood

Reflections on Anger: Women and Men in a Changing Society

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Toward a theory-based analysis of behavioral maintenance.

  • A. Rothman
  • Psychology, Business
    Health psychology : official journal of the Division of Health Psychology, American Psychological Association
  • 2000
This article reviews how the dominant models of health behavior change have operationalized the psychological processes that guide the initiation and maintenance of a new pattern of behavior and proposes an alternative framework based on the premise that the decision criteria that lead people to initiate a change in their behavior are different from those that lead them to maintain that behavior.

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"OK, I'm not using (or drinking) anymore, but what do I do with my anger?" If a client finds no answers to this question, relapse is likely, fear will continue to poison the family atmosphere, and

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Emotion and Adaptation

Part I: BACKGROUND: About emotion Issues of research, classification and measurements Part II: THE COGNITIVE-MOTIVATIONAL-RELATIONAL THEORY: The person-environment relationship: motivation and coping