The Relationship Between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign

@article{Ilakkuvan2017TheRB,
  title={The Relationship Between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign},
  author={Vinu Ilakkuvan and Monique Mitchell Turner and Jennifer Cantrell and Elizabeth C Hair and Donna M Vallone},
  journal={Family \& Community Health},
  year={2017},
  volume={40},
  pages={72–80}
}
Turner's Anger Activism Model (AAM) contends anger and efficacy interact in a unique way to determine message responses to campaign materials. This study tested the AAM using responses to 2 truth antismoking advertisements collected in August-October 2014 via an online, cross-sectional survey of 15- to 21-year-olds. Those aware of each of the truth advertisements (n = 319 for each) were organized into 4 anger/efficacy groups. Analysis of variance and regressions were conducted to understand… 

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