The Relationship Between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign.

@article{Ilakkuvan2017TheRB,
  title={The Relationship Between Advertising-Induced Anger and Self-efficacy on Persuasive Outcomes: A Test of the Anger Activism Model Using the Truth Campaign.},
  author={Vinu Ilakkuvan and Monique Turner and Jennifer Cantrell and Elizabeth C. Hair and Donna M. Vallone},
  journal={Family & community health},
  year={2017},
  volume={40 1},
  pages={
          72-80
        }
}
Turner's Anger Activism Model (AAM) contends anger and efficacy interact in a unique way to determine message responses to campaign materials. This study tested the AAM using responses to 2 truth antismoking advertisements collected in August-October 2014 via an online, cross-sectional survey of 15- to 21-year-olds. Those aware of each of the truth advertisements (n = 319 for each) were organized into 4 anger/efficacy groups. Analysis of variance and regressions were conducted to understand… CONTINUE READING

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