The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts

@inproceedings{Teas1997TheRO,
  title={The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts},
  author={R. Kenneth Teas and Kay M. Palan},
  year={1997}
}
Nominal definitions of concepts specified in marketing theories are vulnerable to problems involving conceptual ambiguity and vagueness when they are defined using natural language systems. The aut... 

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