The Rationalizing Voter

@inproceedings{Lodge2013TheRV,
  title={The Rationalizing Voter},
  author={Milton Lodge and Charles Taber},
  year={2013}
}
Political behavior is the result of innumerable unnoticed forces and conscious deliberation is often a rationalization of automatically triggered feelings and thoughts. Citizens are very sensitive to environmental contextual factors such as the title 'President' preceding 'Obama' in a newspaper headline, upbeat music or patriotic symbols accompanying a campaign ad, or question wording and order in a survey, all of which have their greatest influence when citizens are unaware. This book develops… 

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