The Question of the Spotted Muumuu: How the Australian Women's Weekly Manufactured a Vision of the Normative School Mother and Child, 1930s–1980s

  title={The Question of the Spotted Muumuu: How the Australian Women's Weekly Manufactured a Vision of the Normative School Mother and Child, 1930s–1980s},
  author={Heather A. Weaver and H. Proctor},
  journal={History of Education Quarterly},
  pages={229 - 260}
This paper examines Australia's history of uniformed schooling as mediated by its leading mass-market magazine, the Australian Women's Weekly. This magazine was a significant cultural agent that served as an authority on everything from fashion to schooling, capitalizing on the matter of school dress by running advertisements for school uniforms, printing articles and letters on school wear, and featuring attractive images of uniformed schoolchildren. This paper argues that the Weekly used this… Expand
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