The Quality of Political Leadership: A Case Study of John Major

@article{Jones1996TheQO,
  title={The Quality of Political Leadership: A Case Study of John Major},
  author={Philip Jones and John Hudson},
  journal={British Journal of Political Science},
  year={1996},
  volume={26},
  pages={229 - 244}
}
Perceptions of leadership quality depend upon personality traits. With John Major as a case study, we demonstrate that the most important personality attributes are those which contribute to the belief that a leader can govern in a business-like fashion. Changes in personality traits affect the rating of a leader and ratings affect a party's electoral support. Using this approach, perceptions of John Major's personality are changed continuously to illustrate the impact on voters. A Monte Carlo… 

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