The Proteus Effect

@article{Yee2009ThePE,
  title={The Proteus Effect},
  author={Nick Yee and Jeremy N. Bailenson and Nicolas Ducheneaut},
  journal={Communication Research},
  year={2009},
  volume={36},
  pages={285 - 312}
}
Virtual environments allow individuals to dramatically alter their self-representation. More important, studies have shown that people infer their expected behaviors and attitudes from observing their avatar's appearance, a phenomenon known as the Proteus effect. For example, users given taller avatars negotiated more aggressively than users given shorter avatars. Two studies are reported here that extend our understanding of this effect. The first study extends the work beyond laboratory… 

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