• DOI:10.1177/0093650208330254
Corpus ID: 35617170

The Proteus Effect

@article{Yee2009ThePE,
  title={The Proteus Effect},
  author={N. Yee and J. Bailenson and Nicolas Ducheneaut},
  journal={Communication Research},
  year={2009},
  volume={36},
  pages={285 - 312}
}

N. Yee, J. Bailenson, Nicolas Ducheneaut

Published 2009

Psychology, Computer Science

Communication Research

Virtual environments allow individuals to dramatically alter their self-representation. More important, studies have shown that people infer their expected behaviors and attitudes from observing their avatar's appearance, a phenomenon known as the Proteus effect. For example, users given taller avatars negotiated more aggressively than users given shorter avatars. Two studies are reported here that extend our understanding of this effect. The first study extends the work beyond laboratory… CONTINUE READING

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