The Promise of a Managerial Values Approach to Corporate Philanthropy

@article{Choi2007ThePO,
  title={The Promise of a Managerial Values Approach to Corporate Philanthropy},
  author={Jaepil Choi and Heli Wang},
  journal={Journal of Business Ethics},
  year={2007},
  volume={75},
  pages={345-359}
}
This article presents an alternative rationale for corporate philanthropy based on managerial values of benevolence and integrity. On the one hand, top managers with benevolence and integrity values are more likely to spread their intrinsic concern for others into the wider society in the form of corporate philanthropy. On the other hand, top managers high in benevolence and integrity are likely to contribute to improved managerial credibility and trusting firm-stakeholder relationships… CONTINUE READING

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