The Product Market and the Market for 'Ideas': Commercialization Strategies for Technology Entrepreneurs

  title={The Product Market and the Market for 'Ideas': Commercialization Strategies for Technology Entrepreneurs},
  author={Joshua S. Gans and Scott Stern},
  journal={Research Policy},
This paper presents a synthetic framework identifying the central drivers of start-up commercialization strategy and the implications of these drivers for industrial dynamics. We link strategy to the commercialization environment - the microeconomic and strategic conditions facing a firm that is translating an "idea" into a value proposition for customers. The framework addresses why technology entrepreneurs in some environments undermine established firms, while others cooperate with… Expand
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