The Process of Moralization

@article{Rozin1999ThePO,
  title={The Process of Moralization},
  author={Paul Rozin},
  journal={Psychological Science},
  year={1999},
  volume={10},
  pages={218 - 221}
}
  • P. Rozin
  • Published 1 May 1999
  • Psychology
  • Psychological Science
Moralization is the process through which preferences are converted into values, both in individual lives and at the level of culture. Moralization is often linked to health concerns, including addiction. It is significant because moralized entities are more likely to receive attention from governments and institutions, to encourage supportive scientific research, to license censure, to become internalized, to show enhanced parent-to-child transmission of attitudes, to motivate the search by… 

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