The Princeton Web Transparency and Accountability Project

@inproceedings{Narayanan2017ThePW,
  title={The Princeton Web Transparency and Accountability Project},
  author={Arvind Narayanan and Dillon Reisman},
  year={2017}
}
When you browse the web, hidden “third parties” collect a large amount of data about your behavior. This data feeds algorithms to target ads to you, tailor your news recommendations, and sometimes vary prices of online products. The network of trackers comprises hundreds of entities, but consumers have little awareness of its pervasiveness and sophistication. This chapter discusses the findings and experiences of the Princeton Web Transparency Project (https://webtap.princeton.edu/), which… 

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