The Priming Effects of Avatars in Virtual Settings
@article{Pea2009ThePE, title={The Priming Effects of Avatars in Virtual Settings}, author={Jorge Pe{\~n}a and Jeffrey T. Hancock and Nicholas Aaron Ross Merola}, journal={Communication Research}, year={2009}, volume={36}, pages={838 - 856} }
The study extends research on the Proteus effect by demonstrating that avatars can prime negative attitudes and cognition in desktop virtual settings. Experiment 1 shows that, after virtual group discussions, participants using black-cloaked avatars developed more aggressive intentions and attitudes but less group cohesion than those using white-cloaked avatars. In Experiment 2, individual participants using a Ku Klux Klan (KKK)-associated avatar created more aggressive Thematic Apperception…
237 Citations
When Mii Is Me
- PsychologyCommun. Res.
- 2016
A new concept, avatar self-relevance, is offered, which potentially moderates avatar use effects and thus may help explain why such effects are augmented by using (compared with viewing) an avatar.
The Priming Effects of Virtual Environments on Interpersonal Perceptions and Behaviors
- Psychology
- 2013
This study investigated how virtual environments prime subsequent interpersonal relations among unacquainted individuals. Participants met in a virtual library or a cafe. Individuals in the virtual…
How Avatars Influence User Behavior: A Review on the Proteus Effect in Virtual Environments and Video Games
- Computer ScienceFDG
- 2020
The results show that self-similarity can enhance the Proteus Effect, as it can lead to a higher personal relevance of the avatar and thus facilitates mental rapprochement between user and avatar.
Integrating the Influence of Perceiving and Operating Avatars Under the Automaticity Model of Priming Effects
- Sociology
- 2011
Recent studies have demonstrated how the use of avatars influences perception and behavior in virtual environments. However, the contributions of this research remain scattered as different studies…
Introducing Avatarification: An Experimental Examination of How Avatars Influence Student Motivation
- Psychology2016 49th Hawaii International Conference on System Sciences (HICSS)
- 2016
Results suggest that using an ideal-self avatar or superhero- student avatar augmented student performance motivation during the avatar-use task, but the superhero-student avatar unexpectedly hindered performance motivation in a task unrelated to avatar use.
The Proteus Effect in Dyadic Communication: Examining the Effect of Avatar Appearance in Computer- Mediated Dyadic Interaction
- Psychology, Business
- 2013
An original experiment explored the differing predictions of the Proteus effect (Yee & Bailenson) and behavioral compensation processes (Bond) in dyadic computer-mediated interaction. The experiment…
(Social) Identity and Creativity in Virtual Settings: Review of Processes and Research Agenda
- PsychologyThe Palgrave Handbook of Social Creativity Research
- 2018
This chapter presents an overview of a recent line of research on how digital self-representations (i.e., avatars) can improve users’ creativity in virtual settings. We will first review research on…
The Proteus Effect in Virtual Reality Social Environments: Influence of Situation and Shyness
- Psychology
- 2015
With the rapid development of the virtual world, Collaborative Virtual Environments(CVEs) allow geographically separated individuals to interact via networking technology, which has become an…
The Effects of Self- and External Perception of Avatars on Cognitive Task Performance in Virtual Reality
- PsychologyVRST
- 2020
It is shown that the perception by others affects cognitive performance and avatars’ appearance to both, the user and the others must be considered when designing for cognitively demanding tasks.
The effects of avatar customization and virtual human mind perception: A test using Milgram’s paradigm
- PsychologyNew Media & Society
- 2022
This study investigated how “teacher” avatar customization and exposure to “learner” virtual humans who display mind-affected participants’ behavior and emotions in a re-creation of Milgram’s…
References
SHOWING 1-10 OF 36 REFERENCES
The relation between perception and behavior, or how to win a game of trivial pursuit.
- PsychologyJournal of personality and social psychology
- 1998
Results of the experiments revealed that prolonged priming leads to more pronounced behavioral effects and that there is no sign of decay of the effects for at least 15 min.
Automaticity of social behavior: direct effects of trait construct and stereotype-activation on action.
- PsychologyJournal of personality and social psychology
- 1996
Experiment 1 showed that participants whose concept of rudeness was printed interrupted the experimenter more quickly and frequently than did participants primed with polite-related stimuli, consistent with the content of that stereotype.
Effects of Visual Representation on Social Influence in Computer-Mediated Communication: Experimental Tests of the Social Identity Model of Deindividuation Effects.
- Psychology
- 2004
Two experiments investigated if and how visual representation of interactants affects depersonalization and conformity to group norms in anonymous computer-mediated communication (CMC). In Experiment…
The knife that cuts both ways: Facilitated and inhibited access to traits as a result of stereotype activation
- Psychology
- 1996
Facilitatory and inhibitory effects of stereotype activation were studied in three experiments. It was proposed that, in semantic memory, social categories are positively associated with…
Attitudes and the Attitude-Behavior Relation: Reasoned and Automatic Processes
- Psychology
- 2000
The chapter re-examines, in light of recent developments, the reasoned action perspective inherent in the expectancy-value model of attitude and in the theory of planned behavior. According to this…
A Cross-Cultural Study of the Affective Meanings of Color
- Psychology
- 1973
Color data from the Osgood et al. 23-culture semantic differential study of affective meanings reveal cross-cultural similarities in feelings about colors. The concept RED is affectively quite…
THE UNBEARABLE AUTOMATICITY OF BEING
- Psychology
- 1999
What was noted by E. J. hanger (1978) remains true today: that much of contemporary psychological research is based on the assumption that people are consciously and systematically processing…
Video Game Violence and the Female Game Player: Self‐ and Opponent Gender Effects on Presence and Aggressive Thoughts
- Psychology
- 2006
Adding depth and breadth to the general aggression model, this paper presents three experiments that test the relationships among user and opponent gender representation, opponent type, presence, and…
Television Exposure and the Public's Perceptions of Physicians
- Medicine
- 2003
Negative relationships between exposure to prime-time doctor shows and perceptions are indicated, supporting Pfau et al.'s prediction.