• DOI:10.1177/0093650209346802
Corpus ID: 28123827

The Priming Effects of Avatars in Virtual Settings

@article{Pea2009ThePE,
  title={The Priming Effects of Avatars in Virtual Settings},
  author={J. Pe{\~n}a and J. Hancock and Nicholas A. Merola},
  journal={Communication Research},
  year={2009},
  volume={36},
  pages={838 - 856}
}

J. Peña, J. Hancock, Nicholas A. Merola

Published 2009

Psychology, Computer Science

Communication Research

The study extends research on the Proteus effect by demonstrating that avatars can prime negative attitudes and cognition in desktop virtual settings. Experiment 1 shows that, after virtual group discussions, participants using black-cloaked avatars developed more aggressive intentions and attitudes but less group cohesion than those using white-cloaked avatars. In Experiment 2, individual participants using a Ku Klux Klan (KKK)-associated avatar created more aggressive Thematic Apperception… CONTINUE READING

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