The Priming Effects of Avatars in Virtual Settings
@article{Pea2009ThePE, title={The Priming Effects of Avatars in Virtual Settings}, author={J. Pe{\~n}a and J. Hancock and Nicholas A. Merola}, journal={Communication Research}, year={2009}, volume={36}, pages={838 - 856} }
The study extends research on the Proteus effect by demonstrating that avatars can prime negative attitudes and cognition in desktop virtual settings. Experiment 1 shows that, after virtual group discussions, participants using black-cloaked avatars developed more aggressive intentions and attitudes but less group cohesion than those using white-cloaked avatars. In Experiment 2, individual participants using a Ku Klux Klan (KKK)-associated avatar created more aggressive Thematic Apperception… CONTINUE READING
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