• Corpus ID: 1453792

The Practical Evaluation of Shampoos

@inproceedings{Sorkin1966ThePE,
  title={The Practical Evaluation of Shampoos},
  author={Marshall Sorkin and Bertram Shapiro and G. S. Kass},
  year={1966}
}
The development of a shampoo that can win a significant share of a highly competitive market is not a simple task. Even though a shampoo is more or less a rather prosaic toiletry, many of its qualities, or lack of these qualities, can affect the consumer either favorably or adversely. The chances of developing a utility shampoo with a significant innovation are rather remote. The term utility shampoo is used to differentiate between the general use shampoo and those which are more specifically… 

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