The Power of Television Images: The First Kennedy-Nixon Debate Revisited

  title={The Power of Television Images: The First Kennedy-Nixon Debate Revisited},
  author={James N. Druckman},
  journal={The Journal of Politics},
  pages={559 - 571}
  • J. Druckman
  • Published 1 May 2003
  • Psychology
  • The Journal of Politics
How does television affect political behavior? I address this question by describing an experiment where participants either watched a televised version of the first Kennedy-Nixon debate or listened to an audio version. I used this debate in part because despite popular conceptions, there is no extant evidence that television images had any impact on audience reactions. I find that television images have significant effects—they affect overall debate evaluations, prime people to rely more on… 

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