The Power of Liking: Consequences of Interpersonal Attitudes Derived from a Liberalized View of Secondary Reinforcement

@inproceedings{Lott1972ThePO,
  title={The Power of Liking: Consequences of Interpersonal Attitudes Derived from a Liberalized View of Secondary Reinforcement},
  author={Albert J. Lott and Bernice Eisman Lott},
  year={1972}
}
  • Albert J. Lott, Bernice Eisman Lott
  • Published 1972
  • Psychology
  • Publisher Summary This chapter focuses on the expected consequences of interpersonal attitudes derived from a theoretical position in which persons who evoke attitudes are conceptualized as secondary reinforcers. The intent is to show that interrelated hypotheses regarding consequences can be generated by placing the concept of attitude within a learning theory framework, that a substantial number of empirical relationships can be interpreted as supporting these hypotheses, and that the… CONTINUE READING

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