The Poultry Market in Nigeria : Market Structures and Potential for Investment in the Market

  title={The Poultry Market in Nigeria : Market Structures and Potential for Investment in the Market},
  author={Heinke Heise and Alexandra Crisanb and Ludwig Theuvsenc and alexandra. crisan},
  • Heinke Heise, Alexandra Crisanb, +1 author alexandra. crisan
  • Published 2015
High population growth and growing income lead to increasing demand for poultry products in Nigeria. The poultry industry has emerged as the most commercialized and fastest expanding segment in the animal husbandry subsector but still faces many problems. Private investment from foreign countries could help to facilitate this market. This paper reveals the opportunities and threats of a market entry for private investors based on a PESTEL analysis and a SWOT analysis. 

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