The Portrayal of Women in Advertising

@article{Soni2020ThePO,
  title={The Portrayal of Women in Advertising},
  author={Pallavi Soni},
  journal={International Journal of Engineering and Management Research},
  year={2020},
  volume={10},
  pages={20-29}
}
  • Pallavi Soni
  • Published 8 August 2020
  • Art
  • International Journal of Engineering and Management Research
The portrayal of women in media advertisements, over the decades, has been about unrealistic body images, sexual objectification, physical beauty, and family roles. These advertisements affect the self-esteem and confidence of the female viewers and results in dissatisfaction and pressure to conform to certain body norms. It also affects the way women are perceived and sets men’s expectations of a woman’s appearance. A study was conducted on 313 respondents to understand the effects of such… 

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