The Populist Style in American Politics: Presidential Campaign Discourse, 1952–1996

  title={The Populist Style in American Politics: Presidential Campaign Discourse, 1952–1996},
  author={Bart Bonikowski and Noam Gidron},
  journal={Social Forces},
  pages={1593 - 1621}
Abstract:This paper examines populist claims-making in US presidential elections. We define populism as a discursive strategy that juxtaposes the virtuous populace with a corrupt elite and views the former as the sole legitimate source of political power. In contrast to past research, we argue that populism is best operationalized as an attribute of political claims rather than a stable ideological property of political actors. This analytical strategy allows us to systematically measure how… 

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