The Popular Number Seven or Number Preference

@article{Heywood1972ThePN,
  title={The Popular Number Seven or Number Preference},
  author={Simon Heywood},
  journal={Perceptual and Motor Skills},
  year={1972},
  volume={34},
  pages={357 - 358}
}
  • S. Heywood
  • Published 1 April 1972
  • Economics
  • Perceptual and Motor Skills
When asked to choose numbers, people show clear preferences, not only on first but also on second choices. The origins of these preferences remain obscure but may be affected by the way choices are made. 

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