The Perverse Effects of Social Transparency on Online Advice Taking

@inproceedings{Nguyen2015ThePE,
  title={The Perverse Effects of Social Transparency on Online Advice Taking},
  author={Duyen T. Nguyen and Laura A. Dabbish and Sara B. Kiesler},
  booktitle={CSCW},
  year={2015}
}
Increasingly, the advice people receive on the Internet is socially transparent in the sense that it displays contextual information about the advice-givers or their actions. We hypothesize that activity transparency -seeing an advice giver's process while creating his or her recommendations - will increase advice taking. We report three experiments testing the effect of activity transparency on taking mediocre advice. We found that the presence of a web history increased the likelihood of… CONTINUE READING

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