The Personalization of Politics

  title={The Personalization of Politics},
  author={W. Lance Bennett},
  journal={The ANNALS of the American Academy of Political and Social Science},
  pages={20 - 39}
  • W. Bennett
  • Published 3 October 2012
  • Political Science
  • The ANNALS of the American Academy of Political and Social Science
This article proposes a framework for understanding large-scale individualized collective action that is often coordinated through digital media technologies. Social fragmentation and the decline of group loyalties have given rise to an era of personalized politics in which individually expressive personal action frames displace collective action frames in many protest causes. This trend can be spotted in the rise of large-scale, rapidly forming political participation aimed at a variety of… 

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