The Periodicity of Pricing

  title={The Periodicity of Pricing},
  author={Bart J. Bronnenberg and Carl F. Mela and William Boulding},
Abstract Retail pricing data combine multiple decisions (e.g., regular pricing and discounting) that are possibly made by multiple decision makers (e.g., retailers and manufacturers). For example, temporary price reductions (high-frequency price changes) can be used to price discriminate in the short run, whereas regular price adjustments (low-frequency price changes) might reflect changes in long-term costs or demand. Time disaggregation cannot disentangle these factors, because frequency… CONTINUE READING

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