Corpus ID: 143188443

The Paradox of Choice: Why More Is Less

  title={The Paradox of Choice: Why More Is Less},
  author={B. Schwartz},
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions-both big and small-have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you… Expand
When Not Choosing Leads to Not Liking: Choice-Induced Preference in Infancy
Paradox of choice and consumer nonpurchase behavior
The Evil of Banality: When Choosing Between the Mundane Feels Like Choosing Between the Worst
What Moderates the Too-Much-Choice Effect?
Choice, freedom, and well-being: considerations for public policy