The PSI-Process Scales. A new measure to assess the intensity and breadth of parasocial processes

@inproceedings{Schramm2008ThePS,
  title={The PSI-Process Scales. A new measure to assess the intensity and breadth of parasocial processes},
  author={Holger Schramm and Tilo Hartmann},
  year={2008}
}
Abstract Research on parasocial interactions (PSI) and parasocial relationships (PSR) refers back to a tradition of 50 years. However, research on both phenomena still suffers from overlapping definitions and resulting measurements that do not distinguish between PSI and PSR. The present study presents a post-exposure measurement tool (the PSI-Process Scales) that aims to measure PSI instead of PSR. It is derived from a theoretical model that specifically focuses on PSI. Psychometric analyses… Expand

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