The Origins of Cognitive Dissonance

@article{Egan2007TheOO,
  title={The Origins of Cognitive Dissonance},
  author={L. Egan and L. Santos and P. Bloom},
  journal={Psychological Science},
  year={2007},
  volume={18},
  pages={978 - 983}
}
In a study exploring the origins of cognitive dissonance, preschoolers and capuchins were given a choice between two equally preferred alternatives (two different stickers and two differently colored M&M's®, respectively). On the basis of previous research with adults, this choice was thought to cause dissonance because it conflicted with subjects' belief that the two options were equally valuable. We therefore expected subjects to change their attitude toward the unchosen alternative, deeming… Expand
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