The Origins and Development of the Diffusion of Innovations Paradigm as an Example of Scientific Growth

@article{Valente1995TheOA,
  title={The Origins and Development of the Diffusion of Innovations Paradigm as an Example of Scientific Growth},
  author={T. Valente and E. Rogers},
  journal={Science Communication},
  year={1995},
  volume={16},
  pages={242 - 273}
}
  • T. Valente, E. Rogers
  • Published 1995
  • Sociology, Medicine
  • Science Communication
  • This article traces the emergence of the basic paradigm for early diffusion research created by two rural sociologists at Iowa State University, Bryce Ryan and Neal C. Gross. The diffusion paradigm spread to an invisible college of midwestern rural sociological researchers in the 1950s and 1960s, and then to a larger, interdisciplinary field of diffusion scholars. By the late 1960s, rural sociologists lost interest in diffusion studies, not because it was ineffective scientifically, but because… CONTINUE READING
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