Dimensions of Housing Developers' Readiness for Innovation: The Case of the Build-Then-Sell System in Malaysia
- N. A. Yusof, M.W.M. Shafiei, I. Said.
- Proceeding of 2010 International Conference on…
This paper investigated the organizational innovativeness of public listed housing developers in Malaysia. We conceptualized organizational innovativeness as a multi-dimensional construct consisting of 5 dimensions: market innovativeness, product innovativeness, process innovativeness, behavior innovativeness and strategic innovativeness. We carried out questionnaire survey with all accessible public listed developers in Malaysia and received a 56 percent response. We found that the innovativeness of public listed housing developers is low. The study extends the knowledge on innovativeness theory by using a multi-dimensional contructs to conceptualize the innovativeness of public listed housing developers in Malaysia where all this while most studies focused on single dimensional construct of innovativeness. The paper ends by providing some explanations for the results. Keywords—innovativeness, housing industry, measurement of innovativeness, public listed housing developers.