The Oprah Effect: How Soft News Helps Inattentive Citizens Vote Consistently

@article{Baum2006TheOE,
  title={The Oprah Effect: How Soft News Helps Inattentive Citizens Vote Consistently},
  author={Matthew A. Baum and Angela Jamison},
  journal={The Journal of Politics},
  year={2006},
  volume={68},
  pages={946 - 959}
}
Do the news media provide voters with sufficient information to function as competent democratic citizens? Many have answered “no,” citing as evidence the proliferation of entertainment-oriented “soft news.” Yet, public affairs-oriented “hard” news is often unappealing to politically inattentive individuals. We argue that news “quality” depends upon how well it enables citizens to determine which candidate best fits their own preferences. In this regard, for politically inattentive citizens, we… Expand
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