The Online Market’s Invisible Hand: Internet Media and Rising Populism

  title={The Online Market’s Invisible Hand: Internet Media and Rising Populism},
  author={Andrew Bennett and Didem Seyis},
  journal={Political Studies},
Given the recent surge of global populism, this article explores the relationship between Internet/social media and support for populist parties by focusing on the structure of the online marketplace. We argue that structure shapes digital networks’ incentives in terms of the content they favor, and marketing strategies they employ to distribute content on a mass scale. Specifically, concentrated/oligopolistic markets mean powerful digital entities that can leverage the regulatory process… 
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