The Online Advertising Industry: Economics, Evolution, and Privacy

@article{Evans2009TheOA,
  title={The Online Advertising Industry: Economics, Evolution, and Privacy},
  author={David S. Evans},
  journal={Consumer Law eJournal},
  year={2009}
}
Online advertising accounts for almost 9 percent of all advertising in the United States. This share is expected to increase as more media is consumed over the Internet and as more advertisers shift spending to online technologies. The expansion of Internet-based advertising is transforming the advertising business by providing more efficient methods of matching advertisers and consumers and transforming the media business by providing a source of revenue for online media firms that competes… 
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