The Observer: Good at Observing, Less Good at Influencing?

  title={The Observer: Good at Observing, Less Good at Influencing?},
  author={Philip Cowley},
  journal={Political Studies},
  pages={957 - 968}
  • P. Cowley
  • Published 1 December 2001
  • Law
  • Political Studies
The 1997 British General Election appeared to show a clear-cut case of the media influencing electoral behaviour. In an attempt to facilitate anti-Conservative tactical voting The Observer published the results of 16 constituency-level opinion polls. The newspaper is frequently seen as influential in determining the outcome in certain seats, where several high-profile members of the then Conservative government were defeated. In fact The Observer appears to have had very little impact in the… 
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