The Nine Nations of North America and the Value Basis of Geographic Segmentation

  title={The Nine Nations of North America and the Value Basis of Geographic Segmentation},
  author={Lynn Richard Kahle},
  journal={Journal of Marketing},
  pages={37 - 47}
  • L. Kahle
  • Published 1 April 1986
  • Geology
  • Journal of Marketing
The utility of the concept of the “Nine Nations of North America” for segmentation was tested by comparing several geographic segmentation systems with values in a probability sample of the coterminous United States. The evidence does not mandate abandoning the Bureau of Census regions. Managerial implications are discussed. 

Tables from this paper

The two nations of Canada vs. the nine nations of North America: a cross-cultural analysis of consumers' personal values

Does the "Nine Nations of North America" scheme accurately reflect cross-subcultural differences among Canadians, or is the traditional French/English-Canada segmentation map more useful? This study

s geographic segmentation suitable for marketing studies ? An investigation applied to Brazil 1

Method: The Brazilian FUs were clustered, considering the human values and the social axioms, in order to verify their similarity to the five official geopolitical regions’ structure of Brazil. It

Cultural regions of Canada and United States

We consider why international business research comparing values, attitudes, and behaviors of managers from the United States and Canada shows conflicting results about cultural differences and

Identifying Spatial Segments in International Markets

identification of geographic target markets is critical to the success of companies that are expanding internationally. Country borders have traditionally been used to delineate such target markets,

Identifying Spatial Segments in International Markets

New methodology that helps to improve the identification of spatial segments by using information on the location of consumers is proposed and it is suggested that segments of consumers are likely to demonstrate spatial patterns and develop a hierarchical Bayes approach specifying several types of spatial dependence.

Segmentation of Spatially Dependent Geographical Units: Model and Application

A new methodology that assigns geographical units to market segments by simultaneously considering bases of segmentation, such as customer attitudes and needs, such that the resulting segments display a high level of spatial concentration is developed.

Measurement of Traces of Regional Culture: A Cross-Generational Approach

An area of increasing interest to marketers concerns how regional culture impacts consumer behavior (e.g. see Boote 1981; Clever 1982; Dardis, Derrick, Lehfeld, and Wolfe 1981; Hawkins, Roupe, and

The Viability of Pan-European Marketing

Changes in the European Community present opportunities for marketers. A unification effort (EC92) will ease the exchange process. There are economies of scale and cost efficiencies to be gained.

Segmenting the Arab markets on the basis of marketing stimuli

Despite the differences among Arab markets (e.g. market size, per capita income, etc.), the existence of numerous important commonalities among the region’s consumers may encourage marketers to adopt

Value-based determinants of tourist satisfaction upon visiting a foreign city

25 leaves : ; Includes bibliographical references (leaves 22-25). ; "October, 1990"; This study was supported by Grant No. 494-85-0010 to the author from The Social Sciences and Humanities Research



A North American Accord: Feasible or Futile?

AMERICAN foreign policy pursuing greater economic integration between the United States, Canada and Mexico is an idea JL ~L whose time may have come. The desire of President Ronald Reagan to improve

The Nine Nations of North America

They say that the three biggest lies in America are, “The check’s in the mail”; “Of course I’ll respect you afterwards, honey”; and “I’m from Washington and I’m here to help you.” Well, I am from

Contemporary Transformations of American Politics: Thoughts on the Research Agendas of Political Scientists

Over the long run, two major forces seem to have been most influential in the past and seem most likely to continue to shape the research agendas of social scientists in the future. The first of

Principles of Marketing

Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing

In search of excellence: lessons from america's best-run companies, harper & row, ne~ york

The authors studied 43 successful American companies to discover the secrets of the art of American management. The firms were in various categories, including high-technology companies, consumer

A Means-End Chain Model Based on Consumer Categorization Processes

To practitioner and researcher alike, consumer values play an important role in understanding behavior in the marketplace. This paper presents a model linking perceived product attributes to values.

Alternative measurement approaches to consumer values: The list of values and the rokeach value survey

Two methods of measuring consumer values, the List of Values and the Rokeach Value Survey, are compared. Both involve some social desirability responding but both have convergent, discriminant, and

Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)

This article compares and contrasts two methods of measuring consumer values: the List of Values (LOV) and Values and Life Style (VALS). LOV apparently has some advantages: it is in the public domain

New Rules: Searching for Self-fulfillment in a World Turned Upside Down

Reviewed by Gary D. Wooddelt, Assistant Professor of Teacher Education, Miami Uni versity, Oxford, Ohio According to ancient Chinese wis dom, a time of crisis was both bane and blessing a time of