The Nine Nations of North America and the Value Basis of Geographic Segmentation

@article{Kahle1986TheNN,
  title={The Nine Nations of North America and the Value Basis of Geographic Segmentation},
  author={Lynn Richard Kahle},
  journal={Journal of Marketing},
  year={1986},
  volume={50},
  pages={37 - 47}
}
  • L. Kahle
  • Published 1 April 1986
  • Geology
  • Journal of Marketing
The utility of the concept of the “Nine Nations of North America” for segmentation was tested by comparing several geographic segmentation systems with values in a probability sample of the coterminous United States. The evidence does not mandate abandoning the Bureau of Census regions. Managerial implications are discussed. 

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