The Neuroeconomics of Alcohol Demand: An Initial Investigation of the Neural Correlates of Alcohol Cost–Benefit Decision Making in Heavy Drinking Men

Abstract

Neuroeconomics integrates concepts and methods from psychology, economics, and cognitive neuroscience to understand how the brain makes decisions. In economics, demand refers to the relationship between a commodity’s consumption and its cost, and, in behavioral studies, high alcohol demand has been consistently associated with greater alcohol misuse… (More)
DOI: 10.1038/npp.2014.47

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@article{MacKillop2014TheNO, title={The Neuroeconomics of Alcohol Demand: An Initial Investigation of the Neural Correlates of Alcohol Cost–Benefit Decision Making in Heavy Drinking Men}, author={James MacKillop and Michael T. Amlung and John D Acker and Joshua C. Gray and Courtney L. Brown and James G. Murphy and Lara A. Ray and Lawrence H. Sweet}, journal={Neuropsychopharmacology}, year={2014}, volume={39}, pages={1988-1995} }