The Neural Correlates of Persuasion: A Common Network across Cultures and Media

Abstract

Persuasion is at the root of countless social exchanges in which one person or group is motivated to have another share its beliefs, desires, or behavioral intentions. Here, we report the first three functional magnetic resonance imaging studies to investigate the neurocognitive networks associated with feeling persuaded by an argument. In the first two… (More)
DOI: 10.1162/jocn.2009.21363

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