The Neural Correlates of Desire

@article{Kawabata2008TheNC,
  title={The Neural Correlates of Desire},
  author={Hideaki Kawabata and Semir Zeki},
  journal={PLoS ONE},
  year={2008},
  volume={3}
}
In an event-related fMRI study, we scanned eighteen normal human subjects while they viewed three categories of pictures (events, objects and persons) which they classified according to desirability (desirable, indifferent or undesirable). Each category produced activity in a distinct part of the visual brain, thus reflecting its functional specialization. We used conjunction analysis to learn whether there is a brain area which is always active when a desirable picture is viewed, regardless of… 

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