The Need for Design Thinking in Business Schools

  title={The Need for Design Thinking in Business Schools},
  author={Roy Glen and Christy Suciu and C. Christopher Baughn},
  journal={Academy of Management Learning and Education},
The demands placed on today’s organizations and their managers suggest that we have to develop pedagogies combining analytic reasoning with a more exploratory skill set that design practitioners have embraced and business schools have traditionally neglected. Design thinking is an iterative, exploratory process involving visualizing, experimenting, creating, and prototyping of models, and gathering feedback. It is a particularly apt method for addressing innovation and messy, ill-structured… 

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