The National Press and Party Voting in the UK

@article{Newton2001TheNP,
  title={The National Press and Party Voting in the UK},
  author={Kenneth Newton and Malcolm Brynin},
  journal={Political Studies},
  year={2001},
  volume={49},
  pages={265 - 285}
}
The difficulty with resolving the classic problem of whether newspapers influence voting patterns is self-selection: readers select a paper to fit their politics, and newspapers select particular types of readers. One way round this chicken-and-egg problem is to compare the voting behaviour of individuals whose politics are reinforced by their paper, with those who are cross-pressured by their paper, and to compare both with those who do not regularly read a paper. Using the British Household… 

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