The Myth of Individualism-Collectivism: A Critical Review

  title={The Myth of Individualism-Collectivism: A Critical Review},
  author={Maxim Voronov and Jefferson A. Singer},
  journal={The Journal of Social Psychology},
  pages={461 - 480}
Abstract The authors critically assess the dimension of individualism-collectivism (I-C) and its various uses in cross-cultural psychology. They argue that I-C research is characterized largely by insufficient conceptual clarity and a lack of systematic data. As a result, they call into question the utility of I-C as an explanatory tool for cultural variation in behavior, suggest alternative dimensions for cross-cultural research, and interpret the weaknesses of research on I-C as illustrative… Expand
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