• Corpus ID: 718942

The Mobile Apps Industry : A Case Study

@inproceedings{Rakestraw2013TheMA,
  title={The Mobile Apps Industry : A Case Study},
  author={Thomas L. Rakestraw and Williamson},
  year={2013}
}
From its origins with the advent of Apple’s iPhone in 2007, to an industry that could potentially be worth as much as $100 billion by 2015, the mobile apps industry has experienced nearly unprecedented growth. The unique aspects of the industry are discussed in terms of how they have encouraged the widespread popularity of smartphones and other mobile devices and have transformed electronic gaming, internet retailing, and social networking. As major competitors in this arena, Apple and Google… 

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