• Psychology
  • Published 2010

The Metaphorical Thinking Reflected by the Translated Brand Names

@inproceedings{Yanxia2010TheMT,
  title={The Metaphorical Thinking Reflected by the Translated Brand Names},
  author={Zheng Yanxia},
  year={2010}
}
Human thinking is metaphorical in nature,which is embodied in two aspects:metaphor and metonymy.Metaphorical thinking ability is a kind of creative ability,which is an indispensable cognitive ability of human viewing the world.Brand names are part of human language,so their brands naming and translation are also inseparable with metaphorical thinking of human beings.The translated brand names reflect the ability of people's creative use of lan-guage;thus it is the necessary outcome of human's… CONTINUE READING