The Mediatization of Society

  title={The Mediatization of Society},
  author={Stig Hjarvard},
  journal={Nordicom Review},
  pages={102 - 131}
  • S. Hjarvard
  • Published 1 November 2008
  • Sociology
  • Nordicom Review
Abstract Using mediatization as the key concept, this article presents a theory of the influence media exert on society and culture. After reviewing existing discussions of mediatization by Krotz (2007), Schulz (2004), Thompson (1995), and others, an institutional approach to the mediatization process is suggested. Mediatization is to be considered a double-sided process of high modernity in which the media on the one hand emerge as an independent institution with a logic of its own that other… 

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