The Mediatization of Society A Theory of the Media as Agents of Social and Cultural Change

@inproceedings{Hjarvard2008TheMO,
  title={The Mediatization of Society A Theory of the Media as Agents of Social and Cultural Change},
  author={Stig Hjarvard},
  year={2008}
}
Using mediatization as the key concept, this article presents a theory of the influence media exert on society and culture. After reviewing existing discussions of mediatization by Krotz (2007), Schulz (2004), Thompson (1995), and others, an institutional approach to the mediatization process is suggested. Mediatization is to be considered a double-sided process of high modernity in which the media on the one hand emerge as an independent institution with a logic of its own that other social… CONTINUE READING

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